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Black Classic Center Lo Top | Unisex Canvas Sneaker
Product DescriptionAs the saying goes, legends never die. The Center has been a PF Flyers icon and classic basketball silhouette for nearly a century, and this version of the Center Lo is a modernized take on the original. Since 1937 when we debuted the first insole designed specifically for sport shoes, our shoes have found balance between form and function.? |
PF Flyers is an American brand of lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by B.F. Goodrich,it is one of the original American sneaker brands.
In 1933, inventor Hyman L. Witman and rubber manufacturing company B.F. Goodrich patented the "Posture Foundation" arch support insole, and began adding the new technology to its shoes. B.F. Goodrich shoes with Posture Foundation became known simply as "PF" in 1937. In 1935, Canadian badminton player Jack Purcell designed a low, white-bleached badminton shoe made of canvas and rubber for B.F. Goodrich. Named after Purcell, it featured a blue "smile" across the toe of the shoe and provided more protection for the court. By 1944, PF Flyers released their first kids' collection, and created the slogan, "Run Faster, Jump Higher".Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad. PF styles ranged from high- and low-top sport shoes to oxfords and moccasins "for work, relaxation and play". PF Flyers' women's line was released in 1948.In 1950, PF Flyers became standard issue for certain military outfits. 1958 saw the first athlete to be endorsed by a shoe brand: All-star basketball player Bob Cousy of the Boston Celtics was chosen to market PF Flyers Shoes. PF Flyers also sponsored Jonny Questwhen it ran from 1964 to 1965. By the 1960s, PF was one of the most popular shoes in America, with a 20% hold on all canvas sneakers sold, but struggled with industry changes in the early 1970s
In 1972, Eltra Corporation, the former parent of Converse, purchased the PF Flyers brand from B.F. Goodrich, because B.F. Goodrich left the shoe industry. However, this created a monopoly in the shoe market and the two brands were split due to an anti-trust lawsuit. Both companies were eventually sold in 1975.PF Flyers then fell into obscurity, dormant from 1975 to 2000. The brand was first sold to P&F Industries, Inc, then to the Brookfield Athletic Shoe Company.In 1988, Hyde Athletic Industries Inc. (now known as Saucony), planned to relaunch the PF Flyers brand through the acquisition of the Brookfield Athletic Shoe Company Inc., by first marketing the brand for kids before producing adult models.In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today.
In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003.On 23 December 2014, New Balance filed a lawsuit against Nike-owned Converse for its federal trademark registration for the toe bumper, toe cap and striped midsole and had ruled out that, "Converse does not have the exclusive right to use a toe bumper, toe cap and striped midsole in connection with athletic footwear."On 15 July 2016, the United States International Trade Commission ruled in favor of New Balance, saying it could continue to produce PF Flyers footwear using the toe caps, toe bumpers, and stripes design.On 12 January 2021, New Balance confirmed that the PF Flyers brand had been discontinued.
On 21 July 2021, Kassia Davis, the founder of clothing brand KADA, acquired PF Flyers from New Balance, and will be operating under Kassia Designs, LLC
